|Posted by athomerecords25 on March 31, 2012 at 6:10 PM|
I, L-Love have been sitting thinking back on East Contra Costa County rap music. I was early on in the local scene. Before me there was Chill E.B. and Wizzayne. After they quietly left the music scene I had it easy. I remember dropping L-Love "Can't Ruin This!" and L-Love presents "The Styles Of The Bay" and completely dominating the music record stores in the area. No one else was moving big units.
In that time we had Pitkin, Big $hell, Mac Bones and Afrodeziak all drop releases so the scene was popping, but no one was moving the amount of shear units as me. Not even close. Then in 1997 I was promoting my next album L-Love "Done... But Not Finished!" and since I had completely dominated the local music scene and had actually moved out of to National success with distribution via South West Wholesale, while still be distributed via Oakland One-Stop the Music People.
I got the shock of my life up until the point in 1997. So while out doing promotions for L-Love "Done... But Not Finished!" I kept seeing these Flyers and Posters for the upcoming release by an artist named Woodie. The project was called Woodie "Yoc Influenced". I remember it was a cassette only release and the Front Cover was very similar in design to my L-Love "Can't Ruin This!" project and very simplistic. Little did I know how this artist Woodie and that album "Yoc Influenced" would change the local music scene.
The projects dropped 1 week apart, I dropped L-Love "Done...But Not Finished!" and 1 week later Woodie dropped "Yoc Influenced" on East Co Co Records. I went in the first week and looked at the local Charts at Rock Bottom Records in Antioch (925-757-7766) and I was very happy to see that I was killing it. Went in to Rock Bottom Records the 3rd week to see that Woodie "Yoc Influenced" as a cassette only project was #1. I was shocked. Blow away. I finally had competition. I finally had a challenge to my throne.
Woodie finally got a few of "Yoc Influenced" pressed up on Cd and the One-Stop that I was using for Northern Californina, The Music People had taken on the project. Ryan Miller was the assisant buyer at the time and really really really got behind the project. I remember going in to The Music People to check on my product and Rick from Rock Bottom, Rod, and Ryan were all there and they were all talking to me about Woodie's success.
Then I go to come out with L-Love presents "East County Gamers" and as I am doing the promotions for the album, I keep seeing these "STICKERS" (yeah Woodie had up the game to stickers) and Posters for a project called East Co Co Records (Woodie) presents "Nothern Expozure". and it was once again scheduled to be released 1-Week after my L-Love presents "East County Gamers" album. I came out and lit it up, went around to all the Record Stores and I was on fire, the next week Woodie dropped "Northern Expozure" and it was on. This cat was on fire. The power had shifted. Straight up as a man I can admit that. Now when you mentioned Antioch and rap, everyone would first bring up Woodie.
I miss those days. The scene is truly almost gone. Thanks to Big Tone Antioch California is staying lit. Big Tone and Sav_It_Out Records now have the power. L-Love and At Home Records have our niche and we know how to play that correctly. We have the Label which constantly releases album, we have the Clothing line, and we have the Management/Marketing Company. All of those things are successful. But the music scene still isn't the same.
All in all I guess what I am trying to say is. WHERE ARE THE NEXT GENERATION ON EAST CONTRA COSTA COUNTY TALENT. ANTIOCH CALIFORNIA STAND UP!